Shopping centre marketing : value creation and customer engagement

• Main Authors: Krowicki, Piotr, (Author), Maciejewski, Grzegorz, (Author)
• Format: eBook
• Language: English
• Published: New York, NY : Routledge, 2024.
• Edition: 1st Edition.
• Series: Routledge research in the retail industry
• Subjects: Shopping centers.; Marketing > Management.; Customer relations > Management.; Consumer satisfaction.; elektronické knihy; electronic books
• ISBN: 9781032690544; 1032690542; 9781003854982; 1003854982; 9781003855019; 1003855016; 9781032690520; 9781032690537
• Physical Description: 1 online resource.

"There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationshi...