The customering method : from CX dogma to customer science
"Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse, and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2025.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003513728 1003513727 9781040166499 1040166490 9781040166536 1040166539 9781032845425 9781032823089 |
| Physical Description | 1 online resource |
Glossary of Terms