Customer experience innovation : how to get a lasting market edge

• Main Authors: Dew, Robert (Author), Allen, Cyrus (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Consumer satisfaction.; Customer relations.; elektronické knihy; electronic books
• ISBN: 9781787547865; 9781787547889
• DOI: 10.1108/9781787547865
• Physical Description: 1 online resource (xviii, 201 pages)

Companies who invest in successful Customer eXperience (CX) innovation stand out from the crowd. Markets tend to reward these companies because it is rare for firms to try something new, much less prove customer acceptance of their attempted innovations. Firms offering remarkable CX create loyal cus...