Crafting customer experience strategy : lessons from Asia

• Other Authors: Popli, Sapna, (Editor), Rishi, Bikramjit, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Customer relations > Asia.; Consumer satisfaction > Asia.; Relationship marketing > Asia.; Business & Economics, Customer Relations.; Sales & marketing management.; elektronické knihy; electronic books
• ISBN: 9781839097126
• Physical Description: 1 online resource (308 pages)

When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management...