The satisfaction of change : how knowledge and innovation overcome loyalty in decision-making processes

• Main Authors: Del Giudice, Manlio, (Author), Della Peruta, Maria Rosaria, (Author)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan imprint is published by Springer Nature, [2017]
• Series: Palgrave studies in democracy, innovation, and entrepreneurship for growth.
• Subjects: Consumer satisfaction.; Consumer behavior.; Electronic commerce.; Customer relations > Management.; Industrial management.; Economic history.; elektronické knihy; electronic books
• ISBN: 9783319418841; 9783319418834
• Physical Description: 1 online resource (xiii, 138 pages) : illustrations.

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce custome...