Bibliographic Details
Main Authors: |
Kotler, Philip, 1931-
(Author),
Armstrong, Gary
(Author),
Opresnik, Marc Oliver, 1969-
(Author) |
Format: |
Book
|
Language: |
English |
Published: |
Harlow, England :
Pearson,
[2018]
|
Edition: |
17e, global edition |
Subjects: |
|
ISBN: |
9781292220178 |
Physical Description: |
734 stran : ilustrace ; 28cm |