Principles of marketing

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Opresnik, Marc Oliver, 1969- (Author)
Format Book
LanguageEnglish
Published Harlow, England : Pearson, [2018]
Edition17e, global edition
Subjects
ISBN9781292220178
Physical Description734 stran : ilustrace ; 28cm

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Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografii, bibliografické odkazy a rejstřík
ISBN:9781292220178
Physical Description:734 stran : ilustrace ; 28cm