Principles of marketing

• Main Authors: Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Opresnik, Marc Oliver, 1969- (Author)
• Format: Book
• Language: English
• Published: Harlow, England : Pearson, [2018]
• Edition: 17e, global edition
• Subjects: marketing; učebnice vysokých škol; textbooks (higher)
• ISBN: 9781292220178
• Physical Description: 734 stran : ilustrace ; 28cm
• Item Description: Terminologický slovník