Marketing : an introduction

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Bibliographic Details
Main Authors Armstrong, Gary (Author), Kotler, Philip, 1931- (Author), Opresnik, Marc Oliver, 1969- (Author)
Format Book
LanguageEnglish
Published Boston Pearson [2017]
EditionThirteenth edition
Subjects
ISBN9781292146508 1-292-14650-8
Physical Description669 stran : barevné ilustrace ; 28 cm

Cover

Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/ARMSTRONG,G.
Status 30 days More Information Location Open access collection Call Number 339.138/ARMSTRONG,G.