Holdings: Principles of marketing

Principles of marketing

Saved in:

Bibliographic Details
Main Authors:	Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Opresnik, Marc Oliver, 1969- (Author)
Format:	Book
Language:	English
Published:	Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2021]
Edition:	18e, global edition
Subjects:	marketing učebnice vysokých škol textbooks (higher)
ISBN:	978-1-292-34113-2 1-292-34113-0
Physical Description:	728 stran : barevné ilustrace ; 28 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status 30 days – Due : 21.02.2025 Recall This	Description Location	Open access collection	Call Number	339.138/KOTLER,P.

Status	Description	Location	Call Number
30 days - Due : 21.02.2025 Recall This		Open access collection	339.138/KOTLER,P.