Principles of marketing

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Opresnik, Marc Oliver, 1969- (Author)
Format: Book
Language: English
Published: Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2021]
Edition: 18e, global edition
Subjects:
marketing
učebnice vysokých škol
textbooks (higher)
ISBN: 978-1-292-34113-2 1-292-34113-0
Physical Description: 728 stran : barevné ilustrace ; 28 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KOTLER,P.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/KOTLER,P.

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