Principles of marketing

Saved in:

Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Harris, Lloyd C. (Author), He, Hongwei (Author)
Format	Book
Language	English
Published	Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson Education Limited, 2020
Edition	Eighth European edition
Subjects	marketing strategický marketing strategic marketing učebnice vysokých škol textbooks (higher)
ISBN	978-1-292-26956-6
Physical Description	xxvii, 689 stran : ilustrace ; 28 m

Cover

TOC from ObalkyKnih.cz

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2029	More Information	Location FMC	Call Number 339.138/KOTLER,P.