Principles of marketing

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Harris, Lloyd C. (Author), He, Hongwei (Author)
Format: Book
Language: English
Published: Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson Education Limited, 2020
Edition: Eighth European edition
Subjects:
marketing
strategický marketing
strategic marketing
učebnice vysokých škol
textbooks (higher)
ISBN: 978-1-292-26956-6
Physical Description: xxvii, 689 stran : ilustrace ; 28 m

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.11.2024  Recall This 		Description

Location
 FMK Call Number 339.138/KOTLER,P.

Status Description Location Call Number
Long term loan - Due : 21.11.2024  Recall This FMK 339.138/KOTLER,P.

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