Principles of marketing

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Opresnik, Marc Oliver, 1969- (Author)
Format	Book
Language	English
Published	Harlow, England : Pearson, [2018]
Edition	17e, global edition
Subjects	marketing učebnice vysokých škol textbooks (higher)
ISBN	9781292220178
Physical Description	734 stran : ilustrace ; 28cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/KOTLER,P.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/KOTLER,P.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/KOTLER,P.