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Positioning :
Positioning : the battle for your mind
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Bibliographic Details
Main Authors:
Ries, Al
(Author)
,
Trout, Jack
(Author)
Format:
Book
Language:
English
Published:
New York :
McGraw-Hill,
c2001
Subjects:
marketing
strategický marketing
marketingová komunikace
obchodní značky
strategic marketing
communication in marketing
brand name products
příručky
handbooks, manuals, etc
ISBN:
0071373586 978-0-07-137358-6
Physical Description:
x, 213 s. : il. ; 22 cm
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