Positioning : the battle for your mind

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Bibliographic Details
Main Authors Ries, Al (Author), Trout, Jack (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill, c2001
Subjects
marketing
strategický marketing
marketingová komunikace
obchodní značky
strategic marketing
communication in marketing
brand name products
příručky
handbooks, manuals, etc
ISBN0071373586 978-0-07-137358-6
Physical Descriptionx, 213 s. : il. ; 22 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/RIES,A.

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