Staff View: Positioning :

Positioning : the battle for your mind

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Bibliographic Details
Main Authors:	Ries, Al (Author), Trout, Jack (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, c2001
Subjects:	marketing strategický marketing marketingová komunikace obchodní značky strategic marketing communication in marketing brand name products příručky handbooks, manuals, etc
ISBN:	0071373586 978-0-07-137358-6
Physical Description:	x, 213 s. : il. ; 22 cm


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