Marketing communications : a brand narrative approach

Saved in:
Bibliographic Details
Main Authors: Dahlén, Micael, 1973- (Author), Lange, Fredrik, 1972- (Author), Smith, Terry, 1955- (Author)
Format: Book
Language: English
Published: Hoboken : Chichester : Wiley ; John Wiley [distributor], 2010
Edition: [1st ed.]
Subjects:
marketingová komunikace
obchodní značky
communication in marketing
brand name products
monografie
monographs
ISBN: 9780470319925
Physical Description: xxii, 584 s. : il. ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/DAHLÉN,M.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/DAHLÉN,M.

Status Description Location Call Number
30 days Open access collection 339.138/DAHLÉN,M.
In house loan Study room - 3rd floor 339.138/DAHLÉN,M.

Similar Items