Holdings: Advertising & promotion

Advertising & promotion

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Bibliographic Details
Main Authors:	Hackley, Christopher E. (Author), Tiwsakul, Rungpaka (Author)
Format:	Book
Language:	English
Published:	Los Angeles ; London ; New Delhi ; Singapore ; Washington D.C. ; Melbourne : SAGE, 2021
Edition:	5th edition
Subjects:	reklama a propagace strategický marketing obchodní značky marketingová komunikace internetová reklama advertising strategic marketing brand name products communication in marketing Internet advertising učebnice případové studie textbooks case studies
ISBN:	978-1-5297-1850-8
Physical Description:	xiv, 404 stran : barevné ilustrace ; 23 cm

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Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	659/HACKLEY,CH.E.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	659/HACKLEY,CH.E.