Holdings: Differentiate or die :

Differentiate or die : survival in our era of killer competition

Saved in:

Bibliographic Details
Main Author:	Trout, Jack (Author)
Other Authors:	Rivkin, Steve, 1947-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, c2008
Edition:	2nd ed.
Subjects:	strategický marketing reklama a propagace obchodní značky konkurenceschopnost obchodní úspěch strategic marketing advertising brand name products competitiveness commercial success příručky handbooks, manuals, etc
ISBN:	9780470223390
Physical Description:	x, 262 s. ; 24 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Online Access: Online Resources | Online Resources | Online Resources

Status	Description	Location	Call Number
Status Missing Recall This	Description Location	FaME	Call Number	339.138/TROUT,J.

Status	Description	Location	Call Number
Missing Recall This		FaME	339.138/TROUT,J.