Industrial marketing in the new branding arena : how to survive the war between private labels, private brands and manufacturer brands

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Bibliographic Details
Main Author Moers, Paul H. J. M. (Author)
Format Book
LanguageEnglish
Published Amsterdam : Kluwer, c2006
Subjects
výrobky
průmyslový marketing
obchodní značky
commercial products
industrial marketing
brand name products
příručky
handbooks, manuals, etc
ISBN9013038743
Physical Description176 s. : il. ; 22 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 339.138/MOERS,P.H.J.M.

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