Positioning : the battle for your mind

• Main Authors: Ries, Al (Author), Trout, Jack (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c2001
• Subjects: marketing; strategický marketing; marketingová komunikace; obchodní značky; strategic marketing; communication in marketing; brand name products; příručky; handbooks, manuals, etc
• ISBN: 0071373586 978-0-07-137358-6
• Physical Description: x, 213 s. : il. ; 22 cm
• Item Description: Podnázev z obálky: the marketing classic : how to be seen and heard in the overcrowded marketplace; Obsahuje rejstřík