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Percy, Larry
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Strategic integrated marketing communication : theory and practice
by
Percy, Larry
Year of Publication
2008
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Strategic integrated marketing communications
by
Percy, Larry
Year of Publication
2014
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Strategic integrated marketing communications
by
Percy, Larry
Year of Publication
2018
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Strategic advertising management
by
Percy, Larry
,
Elliott, Richard H., 1948-
Year of Publication
2009
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Obsah
Vydavatelská anotace
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Strategic advertising management
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Percy, Larry
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Elliott, Richard H., 1948-
Year of Publication
2016
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Strategic brand management
by
Elliott, Richard H., 1948-
,
Percy, Larry
,
Pervan, Simon
Year of Publication
2018
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Related Subjects
communication in marketing
marketingová komunikace
strategic planning
strategický management
advertising
advertising strategy
reklama a propagace
reklamní strategie
brand management
brand name products
cultural aspects
kulturní aspekty
marketing management
marketingový management
obchodní značky
product management
produktový management
psychological aspects
psychologické aspekty
social aspects
sociální aspekty
řízení značky
