Strategic brand management

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Bibliographic Details
Main Authors	Elliott, Richard H., 1948- (Author), Percy, Larry (Author), Pervan, Simon (Author)
Format	Book
Language	English
Published	Oxford : Oxford University Press, [2018]
Edition	4th edition
Subjects	řízení značky obchodní značky > kulturní aspekty obchodní značky > psychologické aspekty obchodní značky > sociální aspekty produktový management strategický management marketingový management brand management brand name products > cultural aspects brand name products > psychological aspects brand name products > social aspects product management strategic planning marketing management učebnice textbooks
ISBN	9780198797807
Physical Description	xi, 354 stran : barevné ilustrace ; 25 cm

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Status Long term loan – Due: 10.02.2026	More Information	Location FaME	Call Number 005/ELLIOTT,R.H.