Holdings: Strategic brand management

Strategic brand management

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Bibliographic Details
Main Authors:	Elliott, Richard H., 1948- (Author), Percy, Larry (Author), Pervan, Simon (Author)
Format:	Book
Language:	English
Published:	Oxford : Oxford University Press, [2018]
Edition:	4th edition
Subjects:	řízení značky obchodní značky > kulturní aspekty obchodní značky > psychologické aspekty obchodní značky > sociální aspekty produktový management strategický management marketingový management brand management brand name products > cultural aspects brand name products > psychological aspects brand name products > social aspects product management strategic planning marketing management učebnice textbooks
ISBN:	9780198797807
Physical Description:	xi, 354 stran : barevné ilustrace ; 25 cm

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Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	005/ELLIOTT,R.H.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	005/ELLIOTT,R.H.