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Topics: brand management
Library
Knihovna UTB
121
Studovna UH
1
Format
Book
112
Manuscript
5
eBook
5
Video
2
Electronic
1
Journal
1
Topics
brand management
řízení značky
120
obchodní značky
80
brand name products
75
marketing management
31
marketingový management
31
See all ...
marketing
15
consumer behavior
12
spotřebitelské chování
12
reklama a propagace
11
strategic planning
11
strategický management
11
advertising
10
corporate image
10
image organizace
10
customer relationship management
8
řízení vztahů se zákazníky
8
corporate identity
7
grafický design
7
graphic design
7
identita organizace
7
Internet marketing
6
communication in marketing
6
internetový marketing
6
marketingová komunikace
6
product management
6
produktový management
6
luxuries
5
luxusní zboží
5
social media
5
Author
Chovancová, Miloslava, 1952-
9
Keller, Kevin Lane, 1956-
6
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
5
Aaker, David A., 1938-
3
Asamoah, Emmanuel Selase
3
Behrer, Mattias
3
See all ...
Bergh, Joeri van den, 1971-
3
Cedrola, Elena, 1965-
3
EBSCO Publishing (firma)
3
Haig, Matt
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Wheeler, Alina, 1948-
3
Apéria, Tony, 1959-
2
Breazeale, Michael, 1964-
2
Fournier, Susan
2
Georgson, Mats
2
Guo, Yiying, 1982-
2
Healey, Matthew
2
Jugenheimer, Donald W., 1943-
2
Jurášková, Olga, 1966-
2
Kavaratzis, Mihalis
2
Kelley, Larry D., 1955-
2
Kupková, Zuzana, 1986-
2
Lindström, Martin, 1970-
2
Nagyová, Ľudmila, 1953-
2
Nedu Osakwe, Christian
2
Neumeier, Marty
2
Pracujeme chytřeji (projekt)
2
Přibová, Marie
2
Language
English
101
Czech
21
Slovak
5
German
2
French
1
Genre
příručky
34
monografie
27
monographs
25
handbooks, manuals, etc
22
případové studie
21
case studies
20
See all ...
handbooks and manuals
12
studie
9
studies
9
collective monographs
8
kolektivní monografie
8
doktorské disertace
5
electronic books
5
elektronické knihy
5
higher doctoral dissertations
5
textbooks
5
učebnice
5
abstracts
4
disertace
4
dissertations
4
teze
4
CD-ROM
3
educational texts
2
popular works
2
populárně-naučné publikace
2
proceedings of conferences
2
sborníky
2
sborníky konferencí
2
učební texty
2
anthology
1
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Strategické řízení značky : brand management
by
Přibová, Marie
Published
2000
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2
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by
Lindström, Martin, 1970-
Published
2005
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3
Strategické řízení značky : případové studie
by
Přibová, Marie
,
Tesar, George
Published
2003
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4
Království značky : [největší omyly a úspěchy všech dob]
by
Haig, Matt
Published
2006
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5
Strategické řízení značky
by
Keller, Kevin Lane, 1956-
Published
2007
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6
Brand management : budování značky od vize k cíli
by
Taylor, David, 1964-
Published
2007
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7
Strategic brand management : building, measuring, and managing brand equity
by
Keller, Kevin Lane, 1956-
Published
2008
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8
A branded world : adventures in public relations and the creation of superbrands
by
Levine, Michael, 1954-
Published
2003
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9
The brand gap : jak překlenout propast mezi obchodní strategií a designem
by
Neumeier, Marty
Published
2008
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10
Journal of brand management
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11
The hero and the outlaw : building extraordinary brands through the power of archetypes
by
Mark, Margaret
,
Pearson, Carol, 1944-
Published
2001
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12
The new strategic brand management : creating and sustaining brand equity long term
by
Kapferer, Jean-Noël
Published
2008
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13
Building strong brands
by
Aaker, David A., 1938-
Published
2002
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14
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
by
Aaker, David A., 1938-
Published
2004
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15
Managing brand equity : capitalizing on the value of a brand name
by
Aaker, David A., 1938-
Published
1991
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16
Co je branding?
by
Healey, Matthew
Published
2008
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17
Vinařské závody Bzenec II. budování značky
Published
2008
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18
Pravé hořické trubičky chráněná originalita
Published
2008
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19
Harvard business review on brand management
Published
1999
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20
Best practice cases in branding : lessons from the world's strongest brands
by
Keller, Kevin Lane, 1956-
Published
2008
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Topics: brand management
Library
Knihovna UTB
121
Studovna UH
1
Format
Book
112
Manuscript
5
eBook
5
Video
2
Electronic
1
Journal
1
Topics
brand management
řízení značky
120
obchodní značky
80
brand name products
75
marketing management
31
marketingový management
31
See all ...
marketing
15
consumer behavior
12
spotřebitelské chování
12
reklama a propagace
11
strategic planning
11
strategický management
11
advertising
10
corporate image
10
image organizace
10
customer relationship management
8
řízení vztahů se zákazníky
8
corporate identity
7
grafický design
7
graphic design
7
identita organizace
7
Internet marketing
6
communication in marketing
6
internetový marketing
6
marketingová komunikace
6
product management
6
produktový management
6
luxuries
5
luxusní zboží
5
social media
5
Author
Chovancová, Miloslava, 1952-
9
Keller, Kevin Lane, 1956-
6
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
5
Aaker, David A., 1938-
3
Asamoah, Emmanuel Selase
3
Behrer, Mattias
3
See all ...
Bergh, Joeri van den, 1971-
3
Cedrola, Elena, 1965-
3
EBSCO Publishing (firma)
3
Haig, Matt
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Wheeler, Alina, 1948-
3
Apéria, Tony, 1959-
2
Breazeale, Michael, 1964-
2
Fournier, Susan
2
Georgson, Mats
2
Guo, Yiying, 1982-
2
Healey, Matthew
2
Jugenheimer, Donald W., 1943-
2
Jurášková, Olga, 1966-
2
Kavaratzis, Mihalis
2
Kelley, Larry D., 1955-
2
Kupková, Zuzana, 1986-
2
Lindström, Martin, 1970-
2
Nagyová, Ľudmila, 1953-
2
Nedu Osakwe, Christian
2
Neumeier, Marty
2
Pracujeme chytřeji (projekt)
2
Přibová, Marie
2
Language
English
101
Czech
21
Slovak
5
German
2
French
1
Genre
příručky
34
monografie
27
monographs
25
handbooks, manuals, etc
22
případové studie
21
case studies
20
See all ...
handbooks and manuals
12
studie
9
studies
9
collective monographs
8
kolektivní monografie
8
doktorské disertace
5
electronic books
5
elektronické knihy
5
higher doctoral dissertations
5
textbooks
5
učebnice
5
abstracts
4
disertace
4
dissertations
4
teze
4
CD-ROM
3
educational texts
2
popular works
2
populárně-naučné publikace
2
proceedings of conferences
2
sborníky
2
sborníky konferencí
2
učební texty
2
anthology
1
Year of Publication
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