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topic_facet:"řízení značky"
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Topics: řízení značky
Library
Knihovna UTB
115
Studovna UH
1
Format
Book
109
Manuscript
5
eBook
5
Electronic
1
Topics
brand management
120
řízení značky
brand name products
75
obchodní značky
75
marketing management
31
marketingový management
31
See all ...
marketing
14
consumer behavior
12
spotřebitelské chování
12
strategic planning
11
strategický management
11
advertising
10
corporate image
10
image organizace
10
reklama a propagace
10
customer relationship management
8
řízení vztahů se zákazníky
8
corporate identity
7
grafický design
7
graphic design
7
identita organizace
7
Internet marketing
6
communication in marketing
6
internetový marketing
6
marketingová komunikace
6
product management
6
produktový management
6
luxuries
5
luxusní zboží
5
social media
5
Author
Chovancová, Miloslava, 1952-
7
Keller, Kevin Lane, 1956-
6
Aaker, David A., 1938-
3
Asamoah, Emmanuel Selase
3
Behrer, Mattias
3
Bergh, Joeri van den, 1971-
3
See all ...
Cedrola, Elena, 1965-
3
EBSCO Publishing (firma)
3
Haig, Matt
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
3
Wheeler, Alina, 1948-
3
Apéria, Tony, 1959-
2
Breazeale, Michael, 1964-
2
Fournier, Susan
2
Georgson, Mats
2
Guo, Yiying, 1982-
2
Healey, Matthew
2
Jugenheimer, Donald W., 1943-
2
Jurášková, Olga, 1966-
2
Kavaratzis, Mihalis
2
Kelley, Larry D., 1955-
2
Kupková, Zuzana, 1986-
2
Lindström, Martin, 1970-
2
Nagyová, Ľudmila, 1953-
2
Nedu Osakwe, Christian
2
Neumeier, Marty
2
Sharp, Byron
2
Štarchoň, Peter
2
Language
English
98
Czech
18
Slovak
5
German
2
French
1
Genre
příručky
34
monografie
27
monographs
25
handbooks, manuals, etc
22
případové studie
21
case studies
20
See all ...
handbooks and manuals
12
studie
9
studies
9
collective monographs
8
kolektivní monografie
8
doktorské disertace
5
electronic books
5
elektronické knihy
5
higher doctoral dissertations
5
textbooks
5
učebnice
5
abstracts
4
disertace
4
dissertations
4
teze
4
educational texts
2
popular works
2
populárně-naučné publikace
2
proceedings of conferences
2
sborníky
2
sborníky konferencí
2
učební texty
2
CD-ROM
1
anthology
1
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Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by
Lindström, Martin, 1970-
Published
2005
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2
Strategické řízení značky : případové studie
by
Přibová, Marie
,
Tesar, George
Published
2003
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3
Království značky : [největší omyly a úspěchy všech dob]
by
Haig, Matt
Published
2006
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4
Strategické řízení značky
by
Keller, Kevin Lane, 1956-
Published
2007
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5
Brand management : budování značky od vize k cíli
by
Taylor, David, 1964-
Published
2007
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6
Strategic brand management : building, measuring, and managing brand equity
by
Keller, Kevin Lane, 1956-
Published
2008
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7
The brand gap : jak překlenout propast mezi obchodní strategií a designem
by
Neumeier, Marty
Published
2008
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8
The new strategic brand management : creating and sustaining brand equity long term
by
Kapferer, Jean-Noël
Published
2008
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9
Building strong brands
by
Aaker, David A., 1938-
Published
2002
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10
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
by
Aaker, David A., 1938-
Published
2004
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11
Managing brand equity : capitalizing on the value of a brand name
by
Aaker, David A., 1938-
Published
1991
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12
Co je branding?
by
Healey, Matthew
Published
2008
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13
Harvard business review on brand management
Published
1999
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14
Best practice cases in branding : lessons from the world's strongest brands
by
Keller, Kevin Lane, 1956-
Published
2008
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15
Kellogg on branding : the marketing faculty of the Kellogg School of Management
Published
2005
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16
Advertising media planning : a brand management approach
by
Kelley, Larry D., 1955-
,
Jugenheimer, Donald W., 1943-
Published
2008
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17
What makes winning brands different
by
Buchholz, Andreas, 1963-
Published
2000
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18
Značka: od vize k vyšším ziskům
by
De Chernatony, Leslie, 1953-
Published
2009
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19
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
by
Neumeier, Marty
Published
2006
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20
Brand identity now! : [winning brands from around the world]
Published
2009
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Topics: řízení značky
Library
Knihovna UTB
115
Studovna UH
1
Format
Book
109
Manuscript
5
eBook
5
Electronic
1
Topics
brand management
120
řízení značky
brand name products
75
obchodní značky
75
marketing management
31
marketingový management
31
See all ...
marketing
14
consumer behavior
12
spotřebitelské chování
12
strategic planning
11
strategický management
11
advertising
10
corporate image
10
image organizace
10
reklama a propagace
10
customer relationship management
8
řízení vztahů se zákazníky
8
corporate identity
7
grafický design
7
graphic design
7
identita organizace
7
Internet marketing
6
communication in marketing
6
internetový marketing
6
marketingová komunikace
6
product management
6
produktový management
6
luxuries
5
luxusní zboží
5
social media
5
Author
Chovancová, Miloslava, 1952-
7
Keller, Kevin Lane, 1956-
6
Aaker, David A., 1938-
3
Asamoah, Emmanuel Selase
3
Behrer, Mattias
3
Bergh, Joeri van den, 1971-
3
See all ...
Cedrola, Elena, 1965-
3
EBSCO Publishing (firma)
3
Haig, Matt
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
3
Wheeler, Alina, 1948-
3
Apéria, Tony, 1959-
2
Breazeale, Michael, 1964-
2
Fournier, Susan
2
Georgson, Mats
2
Guo, Yiying, 1982-
2
Healey, Matthew
2
Jugenheimer, Donald W., 1943-
2
Jurášková, Olga, 1966-
2
Kavaratzis, Mihalis
2
Kelley, Larry D., 1955-
2
Kupková, Zuzana, 1986-
2
Lindström, Martin, 1970-
2
Nagyová, Ľudmila, 1953-
2
Nedu Osakwe, Christian
2
Neumeier, Marty
2
Sharp, Byron
2
Štarchoň, Peter
2
Language
English
98
Czech
18
Slovak
5
German
2
French
1
Genre
příručky
34
monografie
27
monographs
25
handbooks, manuals, etc
22
případové studie
21
case studies
20
See all ...
handbooks and manuals
12
studie
9
studies
9
collective monographs
8
kolektivní monografie
8
doktorské disertace
5
electronic books
5
elektronické knihy
5
higher doctoral dissertations
5
textbooks
5
učebnice
5
abstracts
4
disertace
4
dissertations
4
teze
4
educational texts
2
popular works
2
populárně-naučné publikace
2
proceedings of conferences
2
sborníky
2
sborníky konferencí
2
učební texty
2
CD-ROM
1
anthology
1
Year of Publication
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