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Topics: reklama a propagace
Library
Knihovna UTB
369
Studovna UH
5
Format
Book
344
eBook
20
Manuscript
13
Journal
7
Video
3
Serial
2
See all ...
Electronic
1
Topics
reklama a propagace
advertising
306
marketingová komunikace
85
communication in marketing
73
marketing
59
reklamní strategie
37
See all ...
advertising strategy
30
obchodní značky
28
brand name products
25
reklamní média
23
psychologie reklamy
20
consumer behavior
18
public relations
18
spotřebitelské chování
18
reklamní kampaně
17
dějiny reklamy
16
fashion
16
history of advertising
16
móda
16
prodej
16
reklamní texty
16
masmédia
15
psychology of advertising
15
grafický design
14
marketingový výzkum
14
advertising campaigns
13
advertising copy
13
selling
13
brand management
12
graphic design
12
Author
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
15
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
10
Vysekalová, Jitka, 1941-
9
Bačuvčík, Radim, 1975-
7
Světlík, Jaroslav, 1949-
7
Heimann, Jim, 1948-
6
See all ...
Belch, George E. 1951-
5
Belch, Michael A.
5
Kozák, Vratislav, 1956-
5
Ogilvy, David, 1911-1999
5
Pavlů, Dušan, 1948-
5
Baack, Donald
4
Clow, Kenneth E.
4
Heller, Steven, 1950-
4
Mikeš, Jiří, 1942-
4
Mooij, Marieke de, 1943-
4
Pracujeme chytřeji (projekt)
4
Staňková, Pavla, 1972-
4
Altstiel, Tom
3
Barešová, Petra
3
EBSCO Publishing (firma)
3
Grow, Jean
3
Horňák, Pavel, 1953-
3
Pelsmacker, Patrick de, 1957-
3
Pflaum, Dieter
3
Univerzita Tomáše Bati ve Zlíně. Ústav marketingových komunikací
3
Veselý, Vilém
3
Wiedemann, Julius
3
Wolfe, Mary Gorgen, 1941-
3
(KO)MÉDIA Zlín, Česko)
2
Language
English
226
Czech
158
German
25
Slovak
17
French
9
Spanish
7
See all ...
Japanese
2
Italian
1
Polish
1
Portuguese
1
Russian
1
Genre
příručky
106
handbooks, manuals, etc
66
monografie
60
monographs
58
studie
29
handbooks and manuals
21
See all ...
obrazové publikace
21
učebnice vysokých škol
21
collective monographs
20
kolektivní monografie
20
pictorial works
20
elektronické knihy
19
textbooks
19
učebnice
19
electronic books
18
studies
18
případové studie
16
sborníky
13
case studies
12
populárně-naučné publikace
11
textbooks (higher)
11
popular works
9
abstracts
8
doktorské disertace
8
higher doctoral dissertations
8
papers of several authors
8
teze
8
disertace
7
dissertations
6
přehledy
6
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1
Reklama
by
Prachár, Juraj
Published
1993
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2
Reklama efektivně 91
by
Kobera, Pavel
,
Šec, Petr
Published
1991
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3
Reklama je navoněná zdechlina
by
Toscani, Oliviero, 1942-
Published
1996
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4
Strategie und Technik der Werbung : Verhaltenswissenschaftliche Ansätze
by
Kroeber-Riel, Werner
Published
1993
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5
Ve spárech reklamy
by
Zeman, Jan
Published
1994
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6
Von der Reklame zum Marketing : Geschichte der Wirtschaftwerbung in Deutschland
by
Reinhardt, Dirk
Published
1993
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7
Die Werbeagentur : Kompetenz und Kreativität - Werbung als Profession
by
Hattemer, Klaus, 1932-
Published
1995
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8
Werbung
by
Rogge, Hans-Jürgen
Published
1996
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9
Werbung, die ankommt : 199 Beispiele. Erfolgsregeln. Praktische Folgerungen
by
Schönert, Walter
Published
1992
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10
Werbung in Theorie und Praxis
by
Engelhardt, Bernhard
Published
1995
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11
Advertising and identity in Europe : the I of the beholder
Published
2000
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12
60s : all-American ads
Published
2002
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13
70s : all-American ads
Published
2004
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14
80s : all-American ads
Published
2005
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15
Another one bites the grass : making sense of international advertising
by
Anholt, Simon
Published
2000
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16
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by
Lindström, Martin, 1970-
Published
2005
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17
Global marketing and advertising : understanding cultural paradoxes
by
Mooij, Marieke de, 1943-
Published
2005
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18
The golden age of advertising - the 50s
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2005
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19
The golden age of advertising - the 60s
Published
2005
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20
Konec reklamy, jak jsme ji dosud znali
by
Zyman, Sergio
,
Brott, Armin A.
Published
2004
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Topics: reklama a propagace
Library
Knihovna UTB
369
Studovna UH
5
Format
Book
344
eBook
20
Manuscript
13
Journal
7
Video
3
Serial
2
See all ...
Electronic
1
Topics
reklama a propagace
advertising
306
marketingová komunikace
85
communication in marketing
73
marketing
59
reklamní strategie
37
See all ...
advertising strategy
30
obchodní značky
28
brand name products
25
reklamní média
23
psychologie reklamy
20
consumer behavior
18
public relations
18
spotřebitelské chování
18
reklamní kampaně
17
dějiny reklamy
16
fashion
16
history of advertising
16
móda
16
prodej
16
reklamní texty
16
masmédia
15
psychology of advertising
15
grafický design
14
marketingový výzkum
14
advertising campaigns
13
advertising copy
13
selling
13
brand management
12
graphic design
12
Author
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
15
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
10
Vysekalová, Jitka, 1941-
9
Bačuvčík, Radim, 1975-
7
Světlík, Jaroslav, 1949-
7
Heimann, Jim, 1948-
6
See all ...
Belch, George E. 1951-
5
Belch, Michael A.
5
Kozák, Vratislav, 1956-
5
Ogilvy, David, 1911-1999
5
Pavlů, Dušan, 1948-
5
Baack, Donald
4
Clow, Kenneth E.
4
Heller, Steven, 1950-
4
Mikeš, Jiří, 1942-
4
Mooij, Marieke de, 1943-
4
Pracujeme chytřeji (projekt)
4
Staňková, Pavla, 1972-
4
Altstiel, Tom
3
Barešová, Petra
3
EBSCO Publishing (firma)
3
Grow, Jean
3
Horňák, Pavel, 1953-
3
Pelsmacker, Patrick de, 1957-
3
Pflaum, Dieter
3
Univerzita Tomáše Bati ve Zlíně. Ústav marketingových komunikací
3
Veselý, Vilém
3
Wiedemann, Julius
3
Wolfe, Mary Gorgen, 1941-
3
(KO)MÉDIA Zlín, Česko)
2
Language
English
226
Czech
158
German
25
Slovak
17
French
9
Spanish
7
See all ...
Japanese
2
Italian
1
Polish
1
Portuguese
1
Russian
1
Genre
příručky
106
handbooks, manuals, etc
66
monografie
60
monographs
58
studie
29
handbooks and manuals
21
See all ...
obrazové publikace
21
učebnice vysokých škol
21
collective monographs
20
kolektivní monografie
20
pictorial works
20
elektronické knihy
19
textbooks
19
učebnice
19
electronic books
18
studies
18
případové studie
16
sborníky
13
case studies
12
populárně-naučné publikace
11
textbooks (higher)
11
popular works
9
abstracts
8
doktorské disertace
8
higher doctoral dissertations
8
papers of several authors
8
teze
8
disertace
7
dissertations
6
přehledy
6
Year of Publication
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