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Návrh na budování značky Kofola bakalářská práce

by Kašíková, Jarmila
Thesis supervisor Kozák, Vratislav, 1956-
Year of defence 2004

Manuscript Book

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Rethinking place branding : comprehensive brand development for cities and regions

by Kavaratzis, Mihalis
Year of Publication 2015

Book

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Analýza struktury zákazníka maloobchodní sítě prodejen a.s.BOPO Třebíč v regionu Moravy diplomová práce

by Polášková, Renata
Year of defence 1998

Manuscript Book

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Budování značky vysokých školy = Building a brand of universities : teze dizertační práce

by Sasínková, Martina, 1985-
Year of Publication 2017

Plný text - dostupný bez omezení

Electronic eBook

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Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane, 1956-, Swaminathan, Vanitha
Year of Publication 2020

Book

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Building brand identity in the age of social media : emerging research and opportunities

by Ekhlassi, Amir, 1979-, Niknejhad Moghadam, Mahdi, 1990-, Adibi, Amir Mohammad, 1991-
Year of Publication 2017

Plný text

Electronic eBook

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Brand management : mastering research, theory and practice

by Heding, Tilde, Knudtzen, Charlotte F., Bjerre, Mogens, 1959-
Year of Publication 2020

Book

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Developing insights on branding in the B2B context : case studies from business practice

Year of Publication 2018

Plný text

Electronic eBook

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The indestructible brand : crisis management in the age of social media

by Sharma, Venke, Kharas, Hushidar
Year of Publication 2017

Plný text

Electronic eBook

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Digital luxury : transforming brands & consumer experiences

by Batat, Wided
Year of Publication 2019

Plný text

Electronic eBook

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Analýza tradičního a nového marketingu z hlediska efektivního dosahování konkurenčních výhod bakalářská práce

by Hoňková, Veronika
Thesis supervisor Glogar, Alois, 1932-
Year of defence 2004

Manuscript Book

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The management of luxury : an international guide

Year of Publication 2018

Book

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Analýza trhu v oblasti prodeje kečupů, analýza rozhodování kupujícího při nákupu, vnímání značek spotřebitelem diplomová práce

by Mihal, Jaroslav
Thesis supervisor Kozák, Vratislav, 1956-
Year of defence 2001

Manuscript Book

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Branded entertainment in Korea

by Yoon, Hyunsun
Year of Publication 2020

Plný text

Electronic eBook

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Branded entertainment in Korea

by Yoon, Hyunsun
Year of Publication 2021

Book

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Contemporary issues in luxury brand management

Year of Publication 2023

Book

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Advertising media planning : a brand management approach

by Kelley, Larry D., 1955-, Kelley, Larry D., 1955-, Sheehan, Kim, 1958-, Dobia, Lisa, Koranda, David E., Jugenheimer, Donald W., 1943-
Year of Publication 2023

Book

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Brand management in a co-creation perspective : communication as constitutive of brands

by Hansen, Heidi
Year of Publication 2021

Plný text

Electronic eBook

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Advertising & integrated brand promotion

by Scheinbaum, Angeline Close, O'Guinn, Thomas C., Semenik, Richard J., 1948-
Year of Publication 2023

Book

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Research handbook on brand co-creation : theory, practice and ethical implications

Year of Publication 2022

Book

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