Strategic integrated marketing communications

"With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to i...

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Bibliographic Details
Main Author: Percy, Larry (Author)
Format: Book
Language: English
Published: Abingdon ; New York : Routledge, 2014
Edition: 2nd ed.
Subjects:
marketingová komunikace
strategický management
communication in marketing
strategic planning
monografie
monographs
ISBN: 9780415822084
978-0-415-82209-1
978-0-203-55391-6
Physical Description: xiv, 320 s. : il. ; 25 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/PERCY,L.

Status Description Location Call Number
30 days Open access collection 339.138/PERCY,L.

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