Media and entertainment industry management : how to integrate business and management with creativity and imagination

• Main Author: Ryu, Sunghan, (Author)
• Format: eBook
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
• Subjects: Mass media > Management.; Internet entertainment industry > Management.; elektronické knihy; electronic books
• ISBN: 9781003271222; 1003271227; 9781040005699; 1040005691; 9781040005682; 1040005683; 9781032221243; 9781032221212
• Physical Description: 1 online resource

"Media and entertainment industry (MEI) significantly differs from traditional industries in many aspects. Accordingly, management of strategy, marketing, and other business practices in MEI necessitates a unique approach. Ryu offers students focused and relevant insights into critical topics w...