Managing media businesses : a game plan to navigate disruption and uncertainty

• Other Authors: Rosenberg, Michael (Economist), (Editor), Seager, Philip H., (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, [2017]
• Subjects: Mass media > Economic aspects.; Internet entertainment industry > Economic aspects.; Mass media > Management.; elektronické knihy; electronic books
• ISBN: 9783319520216; 9783319520209
• Physical Description: 1 online resource (xvii, 223 pages) : illustrations

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will te...