Branded entertainment : product placement & brand strategy in the entertainment business

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Bibliographic Details
Main Author: Lehu, Jean-Marc (Author)
Format: Book
Language: English
Published: London ; Philadelphia : Kogan Page, 2007
Subjects:
marketingová komunikace
reklama a propagace
masmédia
film
zábavní průmysl
obchodní značky
zábava
reklamní média
communication in marketing
advertising
mass media
show business
brand name products
entertainment
advertising media
branded entertainment
ISBN: 0749449403
978-0-7494-4940-7
Physical Description: ix, 266 s. : il. ; 24 cm

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 Open access collection Call Number 659/LEHU,J.M.
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Long term loan – Due : 31.12.2028 		Description

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Status Description Location Call Number
30 days Open access collection 659/LEHU,J.M.
30 days - Due : 12.12.2024  Recall This Open access collection 659/LEHU,J.M.
Long term loan - Due : 31.12.2028 FaME 659/LEHU,J.M.
In house loan Study room - 3rd floor 659/LEHU,J.M.

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