Media and entertainment industry management : how to integrate business and management with creativity and imagination

"Media and entertainment industry (MEI) significantly differs from traditional industries in many aspects. Accordingly, management of strategy, marketing, and other business practices in MEI necessitates a unique approach. Ryu offers students focused and relevant insights into critical topics w...

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Bibliographic Details
Main Author: Ryu, Sunghan, (Author)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
Subjects:
Mass media > Management.
Internet entertainment industry > Management.
elektronické knihy
electronic books
ISBN: 9781003271222
1003271227
9781040005699
1040005691
9781040005682
1040005683
9781032221243
9781032221212
Physical Description: 1 online resource

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Table of contents

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040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
020 |a 9781003271222  |q (ebook) 
020 |a 1003271227 
020 |a 9781040005699  |q (electronic bk. : EPUB) 
020 |a 1040005691  |q (electronic bk. : EPUB) 
020 |a 9781040005682  |q (electronic bk. : PDF) 
020 |a 1040005683  |q (electronic bk. : PDF) 
020 |z 9781032221243  |q (hardback) 
020 |z 9781032221212  |q (paperback) 
024 7 |a 10.4324/9781003271222  |2 doi 
035 |a (OCoLC)1411840621 
035 |a (OCoLC-P)1411840621 
100 1 |a Ryu, Sunghan,  |e author. 
245 1 0 |a Media and entertainment industry management :  |b how to integrate business and management with creativity and imagination /  |c Sunghan Ryu. 
264 1 |a Abingdon, Oxon ;  |a New York, NY :  |b Routledge,  |c 2024. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a Overview of media and entertainment industry -- Marketing management -- Digital business and management -- New business model and entrepreneurship. 
520 |a "Media and entertainment industry (MEI) significantly differs from traditional industries in many aspects. Accordingly, management of strategy, marketing, and other business practices in MEI necessitates a unique approach. Ryu offers students focused and relevant insights into critical topics with vivid examples from the industries. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios, and is structured into 12 chapters, categorized under five core modules: (1) Overview of MEI, (2) Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Model and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in MEI. Based on knowledge and skills, they will be equipped to identify management-related issues in the industries and generate practical and effective solutions. An essential guide for students who wish to understand business and management in the dynamic world of MEI"--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Mass media  |x Management. 
650 0 |a Internet entertainment industry  |x Management. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003271222  |y Full text 

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