Global brand strategy : world-wise marketing in the age of branding

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Bibliographic Details
Main Author:	Steenkamp, Jan-Benedict E. M., 1959- (Author)
Format:	Book
Language:	English
Published:	London : Palgrave Macmillan, [2017]
Subjects:	řízení značky obchodní značky mezinárodní marketing brand management brand name products export marketing monografie monographs
ISBN:	9781349949939
Physical Description:	xxiv, 319 stran : ilustrace ; 22 cm