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Steenkamp, Jan-Benedict E. M., 1959-
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Global brand strategy : world-wise marketing in the age of branding
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Steenkamp, Jan-Benedict E. M., 1959
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2017
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Agricultural marketing and consumer behavior in a changing world
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1997
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Related Subjects
agriculture
brand management
brand name products
consumer behavior
economics of agriculture
ekonomika zemědělství
export marketing
food
food consumption
marketing
mezinárodní marketing
obchodní značky
potraviny
spotřeba potravin
spotřebitelské chování
zemědělství
řízení značky
