Agricultural marketing and consumer behavior in a changing world

• Other Authors: Wierenga, B., 1945- (Editor), Tilburg, A. van, 1945- (Editor), Grunert, Klaus G., 1953- (Editor), Steenkamp, Jan-Benedict E. M., 1959- (Editor), Wedel, Michel, 1957- (Editor)
• Format: Book
• Language: English
• Published: New York : Springer Science+Business Media, LLC, 1997
• Subjects: zemědělství; marketing; potraviny; spotřebitelské chování; spotřeba potravin; ekonomika zemědělství; agriculture; food; consumer behavior; food consumption; economics of agriculture; sborníky; papers of several authors
• ISBN: 9781461378792
• Physical Description: xii, 314 stran : ilustrace ; 24 cm