Global brand strategy : world-wise marketing in the age of branding

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Bibliographic Details
Main Author	Steenkamp, Jan-Benedict E. M., 1959- (Author)
Format	Book
Language	English
Published	London : Palgrave Macmillan, [2017]
Subjects	řízení značky obchodní značky mezinárodní marketing brand management brand name products export marketing monografie monographs
ISBN	9781349949939
Physical Description	xxiv, 319 stran : ilustrace ; 22 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 005/STEENKAMP,J.-B.E.M.

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