Holdings: Global brand strategy :

Global brand strategy : world-wise marketing in the age of branding

Saved in:

Bibliographic Details
Main Author:	Steenkamp, Jan-Benedict E. M., 1959- (Author)
Format:	Book
Language:	English
Published:	London : Palgrave Macmillan, [2017]
Subjects:	řízení značky obchodní značky mezinárodní marketing brand management brand name products export marketing monografie monographs
ISBN:	9781349949939
Physical Description:	xxiv, 319 stran : ilustrace ; 22 cm

Cover

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status 30 days – Due : 27.05.2024 Recall This	Description Location	Open access collection	Call Number	005/STEENKAMP,J.-B.E.M.

Status	Description	Location	Call Number
30 days - Due : 27.05.2024 Recall This		Open access collection	005/STEENKAMP,J.-B.E.M.