The global brand : how to create and develop lasting brand value in the world market

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Bibliographic Details
Main Author	Hollis, Nigel, 1958- (Author)
Format	Book
Language	English
Published	New York, NY : Palgrave Macmillan, 2008
Edition	1st ed.
Subjects	řízení značky obchodní značky mezinárodní marketing marketingový management brand management brand name products export marketing marketing management studie studies
Online Access	Obsah Anotace Biografie
ISBN	9780230606227 0-230-60622-9
Physical Description	xvii, 254 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 005/HOLLIS,N.