The global brand : how to create and develop lasting brand value in the world market

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Bibliographic Details
Main Author: Hollis, Nigel, 1958- (Author)
Format: Book
Language: English
Published: New York, NY : Palgrave Macmillan, 2008
Edition: 1st ed.
Subjects:
řízení značky
obchodní značky
mezinárodní marketing
marketingový management
brand management
brand name products
export marketing
marketing management
studie
studies
ISBN: 9780230606227 0-230-60622-9
Physical Description: xvii, 254 s. : il. ; 25 cm

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ikona NpovdaGlossary of Terms
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Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028  Recall This 		Description

Location
 FMK Call Number 005/HOLLIS,N.

Status Description Location Call Number
Long term loan - Due : 21.12.2028  Recall This FMK 005/HOLLIS,N.

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