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170511s2017 xxka e 001 0 eng d |
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|x Management. Řízení
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|a Steenkamp, Jan-Benedict E. M.,
|d 1959-
|7 utb2017969469
|4 aut
|
| 245 |
1 |
0 |
|a Global brand strategy :
|b world-wise marketing in the age of branding /
|c Jan-Benedict Steenkamp
|
| 264 |
|
1 |
|a London :
|b Palgrave Macmillan,
|c [2017]
|
| 264 |
|
4 |
|c ©2017
|
| 300 |
|
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|a xxiv, 319 stran :
|b ilustrace ;
|c 22 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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|a bez média
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|a obchodní značky
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|a mezinárodní marketing
|7 ph122808
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| 650 |
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|a brand management
|2 eczenas
|
| 650 |
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9 |
|a brand name products
|2 eczenas
|
| 650 |
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9 |
|a export marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
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|
| 655 |
|
9 |
|a monographs
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|r 2024-05-25 00:00:00
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