Holdings: Global brand strategy :

Global brand strategy : unlocking branding potential across countries, cultures & markets

Saved in:

Bibliographic Details
Main Author:	Van Gelder, Sicco, 1964- (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2003
Subjects:	řízení značky obchodní značky mezinárodní marketing brand management brand name products export marketing
ISBN:	074944469X 978-0-7494-4469-3
Physical Description:	xii, 260 s. : il. ; 24 cm

Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028 Recall This	Description Location	FaME	Call Number	005/VAN GELDER,S.

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028 Recall This		FaME	005/VAN GELDER,S.