Global brand strategy : unlocking branding potential across countries, cultures & markets

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Bibliographic Details
Main Author	Van Gelder, Sicco, 1964- (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, 2003
Subjects	řízení značky obchodní značky mezinárodní marketing brand management brand name products export marketing
Online Access	Obsah Vydavatelská anotace
ISBN	074944469X 978-0-7494-4469-3
Physical Description	xii, 260 s. : il. ; 24 cm

Online Access

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Vydavatelská anotace

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 005/VAN GELDER,S.