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Kapferer, Jean-Noël
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The new strategic brand management : creating and sustaining brand equity long term
by
Kapferer, Jean-Noël
Year of Publication
2008
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The new strategic brand management advanced insights and strategic thinking
by
Kapferer, Jean-Noël
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2012
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The luxury strategy : break the rules of marketing to build luxury brands
by
Kapferer, Jean-Noël
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Bastien, Vincent
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2012
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Advances in luxury brand management
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2017
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Related Subjects
brand management
řízení značky
brand name products
obchodní značky
Brand name products
Branding (Marketing)
Luxuries
Luxury goods industry
Management
Marketing
luxuries
luxury
luxus
luxusní zboží
marketing management
marketingový management
strategic planning
strategický management
