The new strategic brand management : creating and sustaining brand equity long term

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Bibliographic Details
Main Author: Kapferer, Jean-Noël (Author)
Format: Book
Language: English
Published: London ; Philadelphia : Kogan Page, 2008
Edition: 4th ed.
Subjects:
řízení značky
obchodní značky
brand management
brand name products
ISBN: 9780749450854 0-7494-5085-1
Physical Description: xv, 560 s. : il. ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2027 		Description

Location
 FMK Call Number 005/KAPFERER,J.N.
Status
Long term loan – Due : 31.12.2027 		Description

Location
 FMK Call Number 005/KAPFERER,J.N.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 005/KAPFERER,J.N.
Status
30 days 		Description

Location
 Open access collection Call Number 005/KAPFERER,J.N.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 005/KAPFERER,J.N.

Status Description Location Call Number
Long term loan - Due : 31.12.2027 FMK 005/KAPFERER,J.N.
Long term loan - Due : 31.12.2027 FMK 005/KAPFERER,J.N.
Long term loan - Due : 21.12.2028 FaME 005/KAPFERER,J.N.
30 days Open access collection 005/KAPFERER,J.N.
In house loan Study room - 3rd floor 005/KAPFERER,J.N.

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