The luxury strategy : break the rules of marketing to build luxury brands

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Bibliographic Details
Main Authors	Kapferer, Jean-Noël (Author), Bastien, Vincent (Author)
Format	Book
Language	English
Published	London : Kogan Page, 2012
Edition	2nd ed.
Subjects	obchodní značky řízení značky marketingový management luxusní zboží luxus brand name products brand management marketing management luxuries luxury studie studies
ISBN	9780749464912
Physical Description	xi, 395 s : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 005/KAPFERER,J.N.

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