Holdings: The luxury strategy :

The luxury strategy : break the rules of marketing to build luxury brands

Saved in:

Bibliographic Details
Main Authors:	Kapferer, Jean-Noël (Author), Bastien, Vincent (Author)
Format:	Book
Language:	English
Published:	London : Kogan Page, 2012
Edition:	2nd ed.
Subjects:	obchodní značky řízení značky marketingový management luxusní zboží luxus brand name products brand management marketing management luxuries luxury studie studies
ISBN:	9780749464912
Physical Description:	xi, 395 s : il. ; 24 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	005/KAPFERER,J.N.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	005/KAPFERER,J.N.