The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia

• Main Author: Chan, Sophalgnean (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2020
• Subjects: hotel industry; digital marketing; social media marketing; website with blogging; SEO; content marketing; online advertising; online travel agencies; OTAs; McKinsey consumer decision journey; diplomová práce
• Physical Description: 122 p. (136,975 characters)