The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia

• Main Author: Chan, Sophalgnean (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2020
• Subjects: hotel industry; digital marketing; social media marketing; website with blogging; SEO; content marketing; online advertising; online travel agencies; OTAs; McKinsey consumer decision journey; diplomová práce
• Physical Description: 122 p. (136,975 characters)
• Item Description: Studijní obor: Management and Marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení