The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia

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Bibliographic Details
Main Author: Chan, Sophalgnean (Dissertant)
Other Authors: Chovancová, Miloslava (Thesis advisor)
Format: Manuscript
Language: English
Published: 2020
Subjects:
hotel industry
digital marketing
social media marketing
website with blogging
SEO
content marketing
online advertising
online travel agencies
OTAs
McKinsey consumer decision journey
diplomová práce
Physical Description: 122 p. (136,975 characters)

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LEADER 01775ntm a22004817u 4500
001 zp55375
041 |a eng 
100 1 |a Chan, Sophalgnean  |4 dis 
245 1 0 |a The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia 
246 |a The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia 
260 |c 2020 
300 |a 122 p. (136,975 characters) 
500 |a Studijní obor: Management and Marketing 
500 |a Studijní obor: Management and Marketing 
500 |a Ústav: Ústav managementu a marketingu 
500 |a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky 
500 |a Tomas Bata University in Zlín. Faculty of Management and Economics 
506 |a Bez omezení 
653 |a hotel industry 
653 |a digital marketing 
653 |a social media marketing 
653 |a website with blogging 
653 |a SEO 
653 |a content marketing 
653 |a online advertising 
653 |a online travel agencies 
653 |a OTAs 
653 |a McKinsey consumer decision journey 
653 |a hotel industry 
653 |a digital marketing 
653 |a social media marketing 
653 |a website with blogging 
653 |a SEO 
653 |a content marketing 
653 |a online advertising 
653 |a online travel agencies 
653 |a OTAs 
653 |a McKinsey consumer decision journey 
655 4 |a diplomová práce 
700 1 |a Chovancová, Miloslava  |4 ths 
710 2 |a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky  |4 dgg 
710 2 |a Tomas Bata University in Zlín. Faculty of Management and Economics  |4 dgg 
856 4 0 |u http://hdl.handle.net/10563/48660  |y Plný text v Digitální knihovně UTB 

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