Service management and marketing principles : competing in the service economy

• Main Authors: Kandampully, Jay, (Author), Solnet, David J., (Author)
• Format: eBook
• Language: English
• Published: London : Routledge, 2024.
• Subjects: Customer services.; Marketing.; elektronické knihy; electronic books
• ISBN: 9781003470373; 1003470378; 9781040025789; 1040025781; 9781032749655; 9781032603704; 9781040025772; 1040025773
• Physical Description: 1 online resource (xii, 234 pages).

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the appli...