Holdings: Services marketing :

Services marketing : integrating customer focus across the firm

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Bibliographic Details
Main Authors:	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, 2009
Edition:	5th ed.
Subjects:	marketing služby doprovodné služby řízení vztahů se zákazníky service industries customer services customer relationship management učebnice vysokých škol textbooks (higher)
ISBN:	9780071263931 007-126393-4
Physical Description:	xxviii, 708 s. : il. ; 26 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 01.10.2025 Recall This	Description Location	FMK	Call Number	339.138/ZEITHAML,V.A.

Status	Description	Location	Call Number
Long term loan - Due : 01.10.2025 Recall This		FMK	339.138/ZEITHAML,V.A.