Services marketing : integrating customer focus across the firm

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Bibliographic Details
Main Authors	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill, 2009
Edition	5th ed.
Subjects	marketing služby doprovodné služby řízení vztahů se zákazníky service industries customer services customer relationship management učebnice vysokých škol textbooks (higher)
ISBN	9780071263931 007-126393-4
Physical Description	xxviii, 708 s. : il. ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 339.138/ZEITHAML,V.A.

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