Holdings: Services marketing :

Services marketing : integrating customer focus across the firm

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Bibliographic Details
Main Authors:	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Education, [2018]
Edition:	Seventh edition
Subjects:	marketing služby doprovodné služby řízení vztahů se zákazníky service industries customer services customer relationship management učebnice vysokých škol textbooks (higher)
ISBN:	978-1-260-08352-1
Physical Description:	xxviii, 514 stran : ilustrace ; 25 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 31.12.2027	Description Location	FMK	Call Number	339.138/ZEITHAML,V.A.
Status In house loan – Due : 08.01.2025	Description Location	Study room - 3rd floor	Call Number	339.138/ZEITHAML,V.A.

Status	Description	Location	Call Number
Long term loan - Due : 31.12.2027		FMK	339.138/ZEITHAML,V.A.
In house loan - Due : 08.01.2025		Study room - 3rd floor	339.138/ZEITHAML,V.A.