Consumer behaviour and digital transformation
"This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinning of consumer behaviour as they re...
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| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
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| Series: | Business and digital transformation
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| Subjects: | |
| ISBN: | 9781003242031 1003242030 9781003836407 1003836402 9781003836452 1003836453 9781032149752 9781032149769 |
| Physical Description: | 1 online resource. |
Cover
Table of contents
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| 001 | tf-9781003242031 | ||
| 003 | FlBoTFG | ||
| 005 | 20240222131702.8 | ||
| 006 | m o d | ||
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| 008 | 230824s2024 enk ob 001 0 eng | ||
| 040 | |a OCoLC-P |b eng |e rda |c OCoLC-P | ||
| 020 | |a 9781003242031 |q (ebook) | ||
| 020 | |a 1003242030 | ||
| 020 | |a 9781003836407 |q (electronic bk. : PDF) | ||
| 020 | |a 1003836402 |q (electronic bk. : PDF) | ||
| 020 | |a 9781003836452 |q (electronic bk. : EPUB) | ||
| 020 | |a 1003836453 |q (electronic bk. : EPUB) | ||
| 020 | |z 9781032149752 |q (hardback) | ||
| 020 | |z 9781032149769 |q (paperback) | ||
| 024 | 7 | |a 10.4324/9781003242031 |2 doi | |
| 035 | |a (OCoLC)1396082825 | ||
| 035 | |a (OCoLC-P)1396082825 | ||
| 100 | 1 | |a Gbadamosi, Ayantunji, |e author. | |
| 245 | 1 | 0 | |a Consumer behaviour and digital transformation / |c Ayantunji Gbadamosi. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2024. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Business and digital transformation | |
| 520 | |a "This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinning of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students' learning. Each chapter includes 'pause, plan, and practice (PPP)' activities, as well as real-life case studies exploring digital consumption, digital consumer experiences and digital trends across industries, from global companies such as Nike and McDonald's to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank"-- |c Provided by publisher. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003242031 |y Full text |
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