Consumer behaviour and digital transformation

"This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinning of consumer behaviour as they re...

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Bibliographic Details
Main Author: Gbadamosi, Ayantunji, (Author)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
Series: Business and digital transformation
Subjects:
Consumer behavior.
Electronic commerce.
Internet marketing.
elektronické knihy
electronic books
ISBN: 9781003242031
1003242030
9781003836407
1003836402
9781003836452
1003836453
9781032149752
9781032149769
Physical Description: 1 online resource.

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources

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